Home lab testing exploded over the past decade. Order kit online, collect sample at home, get results on phone. Convenient but scaling creates problems not obvious at a small scale. Market shift: 23andMe made genetic testing mainstream. Everlywell, LetsGetChecked...
Health and wellness startups face brutal realities. Limited funding. Tight timelines. Massive technical challenges. Yet the market opportunity keeps growing – Grand View Research projects the global DTC genetic testing market expanding at 8.1% CAGR through 2030....
Healthcare keeps changing faster than most people expect. Consumers want control over their health decisions now more than ever before. They’re tired of waiting for doctor referrals, unclear pricing, and slow results. This shift creates massive opportunities for...
